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Requisite Reading for the Renaissance Retailer - a book by Zwanka, Russell

Requisite Reading for the Renaissance Retailer

An Evolution in Retailing

Requisite Reading for the Renaissance Retailer( )
Author: Zwanka, Russell
ISBN:978-1-4936-0973-4
Publication Date:Oct 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $18.88
Book Description:

This book is a compendium that combines the best of advice and tips garnered over a lifetime of customer connectivity, engagement, selling, merchandising, marketing, and advertising; and, how everything you learned five years ago is almost irrelevant today. The customer has evolved. The customer is different. The customer is extremely more demanding today. The customer has no time, has more information than they really want, has a short attention span, and expects you to know them intimately.

Book Details
Pages:240
Physical Dimensions (W X L X H):5.5 x 8.5 x 0.55 Inches
Book Weight:0.82 Pounds

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