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Retail and Channel Marketing - a book by Castaldo, Sandro

Retail and Channel Marketing

Retail and Channel Marketing( )
Author: Castaldo, Sandro
Grosso, Monica
Premazzi, Katia
ISBN:978-1-78254-618-4
Publication Date:Jun 2013
Publisher:Edward Elgar Publishing, Incorporated
Book Format:Hardback
List Price:USD $128.00
Book Description:

Contents: Introduction Part I: Retailing 1. The Retail Sector 2. Retail Marketing and Assortment 3. Retail Innovation 4. Retail Branding Part II: Channel Management 5. Channel Design 6. Trade Marketing 7. E-tailing 8. Multi-channel Management Glossary References

Book Details
Pages:288
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Industries / Retailing
Physical Dimensions (W X L X H):9.516 x 6.591 Inches

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