Retail in Detail

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. This fifth edition has been fully updated for today's rapidly changing retail environment,with specific tips on using the Internet for marketing and two-way communication with customers. Steps on how to expand to e-retail channels cover fundamental Internet-specific issues, even as brick-and-mortar retailers learn how to assess...
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Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. This fifth edition has been fully updated for today's rapidly changing retail environment,with specific tips on using the Internet for marketing and two-way communication with customers. Steps on how to expand to e-retail channels cover fundamental Internet-specific issues, even as brick-and-mortar retailers learn how to assess product vulnerability to competition from other Internet businesses. This essential reference contains many specific examples and case studies, and includes worksheets that can be used by beginning retailers to plan for and operate their business.