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Rethinking Reputation - a book by Seitel, Fraser P.

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

Rethinking Reputation( )
Author: Seitel, Fraser P.
Doorley, John
ISBN:978-1-137-27870-8
Publication Date:Sep 2013
Publisher:Palgrave Macmillan Limited
Book Format:Paperback
List Price:USD $17.00
Book Description:

"Should be required reading for every communications student and their instructors, and for every person involved in a business that may some day have a PR problem or use a PR firm. Put it on your must-read list." -O'Dwyer's

Book Details
Pages:256
Detailed Subjects: Business & Economics / Public Relations
Computers / Web / Social Networking
Social Science / Sociology / General
Physical Dimensions (W X L X H):6.59 x 9.1 x 1.11 Inches
Book Weight:0.99 Pounds

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