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//Rhetor. Dixit// Understanding Ad Texts

//Rhetor. Dixit// Understanding Ad Texts' Rhetorical Structure for Differential Figurative Advantage

//Rhetor. Dixit// Understanding Ad Texts' Rhetorical Structure for Differential Figurative Advantage( )
Author: Rossolatos, George
ISBN:978-1-4922-5969-5
Publication Date:Aug 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $56.60
Book Description:

This book was put together over the course of the past three years and is the outcome of the author's publications in the multimodal advertising rhetoric research field and projects that were undertaken with the employment of the //rhetor.dixit//(c) model. It features four chapters that span different, yet interlocking aspects of ad texts' multimodal rhetorical configuration and culminates in a practical guide for the analysis of the verbo-visual rhetorical structure of TV ad texts,...
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Book Details
Pages:188
Physical Dimensions (W X L X H):8.5 x 11 x 0.45 Inches
Book Weight:1.23 Pounds

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