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Rise of the Revenue Marketer - a book by Qaqish, Debbie

Rise of the Revenue Marketer

Rise of the Revenue Marketer( )
Author: Qaqish, Debbie
ISBN:978-1-61005-410-2
Publication Date:Oct 2013
Publisher:BookLogix
Book Format:Ebook
List Price:USD $9.95
Book Description:

This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaquish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as a Playbook for the executive responsible for leading...
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Book Details
Detailed Subjects: Business & Economics / General

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