Road to Relevance
5 Strategies for Competitive Associations
Byers, Mary M.
|Series title:||ASAE/Jossey-Bass Ser.|
|Publication Date:||Jul 2013|
| Publisher:||John Wiley & Sons, Incorporated|
| Book Format:||Hardback|
|List Price:||USD $29.95|
| Book Description: |Help move your organization to greater discipline, focus, and value
Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment...