Road to Relevance 5 Strategies for Competitive Associations |
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| Author:
| Coerver, Harrison
Byers, Mary M. |
| Series title: | ASAE/Jossey-Bass Ser. |
| ISBN: | 978-0-88034-356-5 |
| Publication Date: | Jul 2013 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Jossey-Bass |
| Book Format: | Hardback |
| List Price: | USD $29.95 |
Book Description:
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Provides real insight into how to adapt the strategies of Race to Relevance to your organization's circumstances so that you can execute them. Association leaders must be disciplined strategists, focusing the organisations they serve on value they can deliver and structuring accordingly to compete in the new normal. Use insight from Road to Relevance to lead your organisation to an ever-more-valued, sustainable, and relevant future.
Provides real insight into how to adapt the strategies of Race to Relevance to your organization's circumstances so that you can execute them. Association leaders must be disciplined strategists, focusing the organisations they serve on value they can deliver and structuring accordingly to compete in the new normal. Use insight from Road to Relevance to lead your organisation to an ever-more-valued, sustainable, and relevant future.