Romancing the Market |
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Editor:
| Brown, Stephen Doherty, Anne Marie Clarke, Bill |
Series title: | Routledge Interpretive Marketing Research Ser. |
ISBN: | 978-0-415-18418-2 |
Publication Date: | Dec 1998 |
Publisher: | Routledge
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Book Format: | Paperback |
List Price: | USD $86.95 |
Book Description:
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Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.