SHUT up! and Get a Profitable Social Media Policy $ 14. 3 Million with a Document Every Company Should Have |
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| Author:
| Hilse, Lars |
| ISBN: | 978-1-4922-0926-3 |
| Publication Date: | Aug 2013 |
| Publisher: | CreateSpace Independent Publishing Platform
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| Book Format: | Paperback |
| List Price: | USD $31.99 |
Book Description:
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Every company needs one; hardly any company has one. Social Media Policies are there to control the behaviour of employees on the Internet; but they can also be responsible for millions in increased revenue from the internet channel, as Lars Hilse recently proved. Late 2011 Hilse was hired to create such a Policy and agreed on a bet with the Board of Directors. It was based on the argument made by the company's Senior Executives, that such a Document could never become profitable. To...
More DescriptionEvery company needs one; hardly any company has one. Social Media Policies are there to control the behaviour of employees on the Internet; but they can also be responsible for millions in increased revenue from the internet channel, as Lars Hilse recently proved. Late 2011 Hilse was hired to create such a Policy and agreed on a bet with the Board of Directors. It was based on the argument made by the company's Senior Executives, that such a Document could never become profitable. To the surprise of his client, Hilse won the bet, taking a conventional Social Media Policy and improving it in such a way, that his client ended up making millions of Dollars in increased Revenue within 12 Months of implementation. What he did to produce a 14.3 Million USD Revenue-Increase through the Internet Channel he put together in this book.