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SHUT up! and Get a Profitable Social Media Policy - a book by Hilse, Lars

SHUT up! and Get a Profitable Social Media Policy

$ 14. 3 Million with a Document Every Company Should Have

SHUT up! and Get a Profitable Social Media Policy( )
Author: Hilse, Lars
Publication Date:Aug 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $31.99
Book Description:

Every company needs one; hardly any company has one. Social Media Policies are there to control the behaviour of employees on the Internet; but they can also be responsible for millions in increased revenue from the internet channel, as Lars Hilse recently proved. Late 2011 Hilse was hired to create such a Policy and agreed on a bet with the Board of Directors. It was based on the argument made by the company's Senior Executives, that such a Document could never become profitable. To...
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Book Details
Physical Dimensions (W X L X H):6 x 9 x 0.15 Inches
Book Weight:0.33 Pounds

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