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Selling - a book by Castleberry, Stephen B.


Building Partnerships

Selling( )
Author: Castleberry, Stephen B.
Tanner, John F.
Publication Date:Oct 2013
Publisher:McGraw-Hill Education
Book Format:Hardback
List Price:USD $214.25USD $304.33USD $228.25
Book Description:

Selling: Building Partnerships 9e remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how...
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Book Details
Detailed Subjects: Business & Economics / Sales & Selling / General
Business & Economics / Customer Relations
Physical Dimensions (W X L X H):8.9 x 10.2 x 1.1 Inches
Book Weight:2.7 Pounds

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