Selling Science in the Age of Newton Advertising and the Commoditization of Knowledge |
|
| Author:
| Wigelsworth, Jeffrey R. |
| Series title: | Science, Technology and Culture, 1700-1945 Ser. |
| ISBN: | 978-1-4094-2310-2 |
| Publication Date: | Dec 2010 |
| Publisher: | Ashgate Publishing Company
|
| Book Format: | Ebook |
| List Price: | USD $139.95 |
Book Description:
|
At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.
At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.