Sensible Small Business Advertising
Successfully Building Your Business with Effective Advertising
|Publication Date:||Aug 2013|
| Publisher:||iUniverse, Incorporated|
| Book Format:||Hardback|
|List Price:||USD $26.95|
| Book Description: |
Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program.
Jack shares tips and observations from a decade and a half of...