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Showmen, Sell It Hot!

Movies As Merchandise in Golden Era Hollywood

Showmen, Sell It Hot!( )
Author: McElwee, John
ISBN:978-0-9711685-9-6
Publication Date:Jul 2013
Publisher:GoodKnight Books
Book Format:Hardback
List Price:USD $44.95
Book Description:

A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious...
More Description

Book Details
Pages:286
Detailed Subjects: Performing Arts / Business Aspects
Physical Dimensions (W X L X H):0.156 x 10.881 x 8.385 Inches
Book Weight:2.917 Pounds



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