Small Business Marketing |
|
Author:
| Chaston, Ian |
ISBN: | 978-1-137-32600-3 |
Publication Date: | Sep 2013 |
Publisher: | Bloomsbury Publishing Plc
|
Imprint: | Red Globe Press |
Book Format: | Paperback |
List Price: | USD $74.95USD $74.95 |
Book Description:
|
Small Business Marketing demonstrates how small firm performance is impacted by effective marketing. Using published research and 'real world' case studies, it provides realistic management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance profits for small businesses.
Small Business Marketing demonstrates how small firm performance is impacted by effective marketing. Using published research and 'real world' case studies, it provides realistic management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance profits for small businesses.