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Small Business Marketing

Small Business Marketing( )
Author: Chaston, Ian
ISBN:978-1-137-32600-3
Publication Date:Sep 2013
Publisher:Bloomsbury Publishing Plc
Imprint:Red Globe Press
Book Format:Paperback
List Price:USD $74.95USD $74.95
Book Description:

Small Business Marketing demonstrates how small firm performance is impacted by effective marketing. Using published research and 'real world' case studies, it provides realistic management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance profits for small businesses.

Book Details
Pages:312
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Small Business
Physical Dimensions (W X L X H):6.14 x 9.21 x 0.65 Inches
Book Weight:1.054 Pounds



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