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Social Media in Strategic Management

Social Media in Strategic Management

Social Media in Strategic Management( )
Contribution by: Bondarouk, Tanya
Olivas-Lujan, Miguel R.
Editor: Bondarouk, Tanya
Olivas-Lujan, Miguel R.
Series title:Advanced Ser. in Management Ser.
Publication Date:Aug 2013
Publisher:Emerald Group Publishing Limited
Book Format:Hardback
List Price:USD $141.99
Book Description:

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technologies.

Book Details
Detailed Subjects: Business & Economics / Strategic Planning
Computers / Web / Social Networking
Physical Dimensions (W X L X H):6.084 x 9.126 Inches

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