Social Media in Strategic Management |
|
| Editor:
| Olivas-Luján, Miguel R.
Bondarouk, Tanya |
| Series title: | Advanced Series in Management Ser. |
| ISBN: | 978-1-78190-898-3 |
| Publication Date: | Aug 2013 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Hardback |
| List Price: | USD $193.99 |
Book Description:
|
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol