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Social Networks and Their Economics - a book by Birke, Daniel

Social Networks and Their Economics

Influencing Consumer Choice

Social Networks and Their Economics( )
Author: Birke, Daniel
ISBN:978-1-118-69963-8
Publication Date:Aug 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Online resource
List Price:USD $91.00
Book Description:

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA)

Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume.

Book Details
Pages:220
Detailed Subjects: Social Science / General
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):5.928 x 8.931 x 0.585 Inches
Book Weight:1.5 Pounds

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