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Social Networks and Their Economics - a book by Birke, Daniel

Social Networks and Their Economics

Influencing Consumer Choice

Social Networks and Their Economics( )
Author: Birke, Daniel
ISBN:978-1-118-69964-5
Publication Date:Jul 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA)

Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social...
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Book Details
Pages:216
Detailed Subjects: Social Science / General
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):5.928 x 8.931 x 0.585 Inches
Book Weight:1.5 Pounds

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