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Soft Tales and Hard Asses - a book by Lanigan, Paul

Soft Tales and Hard Asses

One Salesman's Discovery of the Art of Story Telling

Soft Tales and Hard Asses( )
Author: Lanigan, Paul
As told to: Goodbody, Denis
Publication Date:Aug 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $19.95
Book Description:

Promoted to a new sales job, an Irishman takes off on a motorcycle trip to sort and file his thoughts when a chance encounter with a hard-bitten American provides him the opportunity to gain a new perspective and, most importantly, acquire a new sales toolbox. A serious business book written as a narrative, Paul Lanigan delivers a tutorial on the importance of business storytelling and the impact it can have on your career.Sebastian was recently promoted to sales in his company, and...
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Book Details
Physical Dimensions (W X L X H):6 x 9 x 0.57 Inches
Book Weight:0.97 Pounds

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