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Spanish Is a Dying Language - a book by Russell, Max

Spanish Is a Dying Language

How Businesses, Organizations, and Politicians Can Reach Latinos

Spanish Is a Dying Language( )
Author: Russell, Max
ISBN:978-1-4912-1412-1
Publication Date:Jul 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $5.39
Book Description:

Businesses make three common mistakes with the Latino community. First, they think they have to learn to speak Spanish in order to reach them. Second, they don't have enough accurate information to empathize with the millions of immigrants who are eager consumers. Third, they believe the widely circulated, erroneous information about marketing to Latinos.The good news is that Spanish is not the key to connecting with most Latinos--mainly, that is, the Latino immigrants. It's good news...
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Book Details
Pages:34
Physical Dimensions (W X L X H):6 x 9 x 0.08 Inches
Book Weight:0.22 Pounds

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