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Sports Sponsorship - a book by Fortunato, John A.

Sports Sponsorship

Principles and Practices

Sports Sponsorship( )
Author: Fortunato, John A.
ISBN:978-0-7864-7431-8
Publication Date:Jul 2013
Publisher:McFarland & Company, Incorporated Publishers
Book Format:Paperback
List Price:USD $39.95
Book Description:

Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.

Book Details
Pages:228
Detailed Subjects: Business & Economics / General

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