Start Your Own Regional Gift Basket Business

Regional gift baskets share the wonderful food and flavor of a particular state or region with customers throughout the USA and beyond. This book is a guide to help you create and operate a regional gift basket business unique to you and your region. The author shares her personal knowledge, opinions and business stories - things that worked and things that didn't - from her own regional gift basket business. While the book concentrates on developing a regional gift basket business,...
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Regional gift baskets share the wonderful food and flavor of a particular state or region with customers throughout the USA and beyond. This book is a guide to help you create and operate a regional gift basket business unique to you and your region. The author shares her personal knowledge, opinions and business stories - things that worked and things that didn't - from her own regional gift basket business. While the book concentrates on developing a regional gift basket business, all of the information, ideas and references can be used to start, or improve, any type of gift basket business. Topics: Market research, selecting products and finding suppliers, organizing your workspace, handling money coming in and going out, planning and developing your website, advertising and promoting your business, day to day operations, selling the business and much more. The author, Doris Miller, started her own Texas gift basket company in 2002. As she shopped around for a Texas made cup for a gift, she noticed that most of the gift basket companies were selling things not actually made in Texas. She created her own regional gift basket company that specialized in selling only Texas made items. The business was very successful and in December 2004 the company was recognized by the Wall Street Journal as one of five best regional gift basket companies in the USA. She sold the company but her experiences in developing, operating and even selling the company will guide you as you create your own regional gift basket business.