Strategic Business Diagnostic Tools - Theory and Practice |
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| Author:
| Morrison, Mike |
| ISBN: | 978-1-4905-4164-8 |
| Publication Date: | Jul 2013 |
| Publisher: | CreateSpace Independent Publishing Platform
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| Book Format: | Paperback |
| List Price: | USD $19.99 |
Book Description:
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SWOT, PESTLE & PRIMO-F analysis are amongst the most commonly misused tools in business. This book sets out the myths and practical applications of these and other diagnostic approaches is a robust but practical way.
SWOT, PESTLE & PRIMO-F analysis are amongst the most commonly misused tools in business. This book sets out the myths and practical applications of these and other diagnostic approaches is a robust but practical way.