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Strategic Management - a book by Dess, Gregory G.

Strategic Management

Creating Competitive Advantages

Strategic Management( )
Author: Dess, Gregory G.
Eisner, Alan
Lumpkin, G. T.
McNamara, Gerry
Publication Date:Sep 2013
Publisher:McGraw-Hill Higher Education
Book Format:Paperback
List Price:USD $173.75USD $231.67
Book Description:

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which...
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Book Details
Detailed Subjects: Business & Economics / Strategic Planning
Business & Economics / Industrial Management
Physical Dimensions (W X L X H):8.8 x 9.9 x 0.8 Inches
Book Weight:1.8 Pounds

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