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Strategic Management - a book by West, G. Page

Strategic Management

Value Creation, Sustainability, and Performance

Strategic Management( )
Author: West, G. Page
Publication Date:Aug 2013
Publisher:Riderwood Publishing
Book Format:Ebook
List Price:USD $19.99
Book Description:

Provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes strategy development for growth-oriented businesses in highly competitive environments. It applies traditional principles and frameworks to the dynamic business climate that today's students will experience as working professionals. Using value creation and resource-based sustainability as integrating mechanisms, the text enables a broad discussion of stakeholders...
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Book Details
Detailed Subjects: Business & Economics / General

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