Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Strategic Market Management - a book by Aaker, David A.

Strategic Market Management

Strategic Market Management( )
Author: Aaker, David A.
ISBN:978-1-118-58286-2
Publication Date:Oct 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Paperback
List Price:USD $115.00USD $147.95
Book Description:

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful...
More Description

Book Details
Pages:336
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Strategic Planning
Physical Dimensions (W X L X H):7.644 x 9.165 x 0.402 Inches
Book Weight:1 Pounds

Book Seller

Condition

Price

Shipping

Total

Loading Stock Details...


NEW!
Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

West of Eden
Stein, Jean
Paperback: $20.00
Every Day I Fight
Scott, Stuart
Hardback: $26.95
A Hero of France
Furst, Alan
Paperback: $16.00

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.