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Strategic Market Management - a book by Aaker, David A.

Strategic Market Management

Strategic Market Management( )
Author: Aaker, David A.
ISBN:978-1-118-58286-2
Publication Date:Oct 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Paperback
List Price:USD $115.00USD $147.95
Book Description:

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful...
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Book Details
Pages:336
Detailed Subjects: Business & Economics / Strategic Planning
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):7.644 x 9.165 x 0.402 Inches
Book Weight:1.066 Pounds

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