Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title


Strategic Market Management - a book by Aaker, David A.

Strategic Market Management

Strategic Market Management( )
Author: Aaker, David A.
Publication Date:Oct 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Paperback
List Price:USD $115.00USD $147.95
Book Description:

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful...
More Description

Book Details
Detailed Subjects: Business & Economics / Strategic Planning
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):7.644 x 9.165 x 0.402 Inches
Book Weight:1.066 Pounds

Book Seller





Loading Stock Details...

Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

Surrender, New York
Carr, Caleb
Hardback: $30.00
When the Music's Over
Robinson, Peter
Hardback: $25.99
The Invention of Nature
Wulf, Andrea
Paperback: $17.00

Rate this title:

Select your rating below then click 'submit'.

I do not wish to rate this title.