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Strategic Public Relations Leadership - a book by Gregory, Anne

Strategic Public Relations Leadership

Strategic Public Relations Leadership( )
Author: Gregory, Anne
Willis, Paul
ISBN:978-0-415-66795-1
Publication Date:Aug 2013
Publisher:Routledge
Book Format:Paperback
List Price:USD $54.95
Book Description:

Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.

This context requires public relations professionals to...
More Description

Book Details
Pages:176
Detailed Subjects: Business & Economics / Public Relations
Business & Economics / Leadership
Physical Dimensions (W X L X H):6.25 x 9.25 Inches
Book Weight:0.6 Pounds

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