Strategic Public Relations Leadership
|Publication Date:||Aug 2013|
| Book Format:||Paperback|
|List Price:||USD $54.95|
| Book Description: |
Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.
This context requires public relations professionals to...