Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Strategic Thinking for Advertising Creatives - a book by Taylor, Alice Kavounas

Strategic Thinking for Advertising Creatives

Strategic Thinking for Advertising Creatives( )
Author: Taylor, Alice Kavounas
ISBN:978-1-78067-273-1
Publication Date:Oct 2013
Publisher:Laurence King Publishing
Book Format:Paperback
List Price:USD $29.95
Book Description:

Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a...
More Description

Book Details
Pages:208
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):6.87 x 9.47 x 0.62 Inches
Book Weight:1.28 Pounds

Book Seller

Condition

Price

Shipping

Total

Loading Stock Details...


NEW!
Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

A Bedtime for Bear
Becker, Bonny
Paperback: $6.99
The Perfect Girl
Macmillan, Gilly
Hardback: $25.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.