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Strategies in E-Business

Strategies in E-Business

Positioning and Social Networking in Online Markets

Strategies in E-Business( )
Editor: Pechuán, Ignacio Gil
Palacios-Marqués, Daniel
Vendrell, Eduardo
Ferri-Ramirez, Cesar
Peris-Ortiz, Marta
ISBN:978-1-4614-8183-6
Publication Date:Sep 2013
Publisher:Springer
Book Format:Hardback
List Price:USD $129.00
Book Description:

This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

Book Details
Pages:165
Detailed Subjects: Business & Economics / Strategic Planning
Business & Economics / E-Commerce / General
Social Science / General
Physical Dimensions (W X L X H):6.045 x 9.165 Inches
Book Weight:0.937 Pounds

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