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Survey of Library and Museum Content Marketing Pra... - a book by Primary Research Group Staff

Survey of Library and Museum Content Marketing Practices

Survey of Library and Museum Content Marketing Practices( )
Author: Primary Research Group Staff,
ISBN:978-1-57440-262-9
Publication Date:Oct 2013
Publisher:Primary Research Group
Book Format:Paperback
List Price:USD $95.00
Book Description:

The report presents detailed data about how colleges, libraries and museums are marketing their digitized collections and other content through blogs, email, videos, and through major sites such as Pinterest, Facebook, YouTube, Twitter, Google+, Instagram and other venues. The study also looks at marketing through traditional advertising mediums such as space ads and press releases, as well as the cost of search engine optimization, pay per click ads, the development of finding aids,...
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