Sustainable Innovation Build Your Company's Capacity to Change the World |
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| Author:
| Hargadon, Andrew |
| Series title: | Innovation and Technology in the World Economy Ser. |
| ISBN: | 978-0-8047-9502-9 |
| Publication Date: | Jun 2015 |
| Publisher: | Stanford University Press
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| Imprint: | Stanford Business Books |
| Book Format: | Ebook |
| List Price: | USD $35.00 |
Book Description:
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This book describes what makes sustainable innovation so challenging when compared to efforts that doesn't take a company or product's ecological and social footprint into account. Andrew Hargadon outlines the capabilities that are necessary for sustainable innovation, teaching readers how to create winning offerings and deliver them to market at the right time. Tomorrow's competitive advantage depends on smart, sustainable innovations that compel customers; this book positions...
More DescriptionThis book describes what makes sustainable innovation so challenging when compared to efforts that doesn't take a company or product's ecological and social footprint into account. Andrew Hargadon outlines the capabilities that are necessary for sustainable innovation, teaching readers how to create winning offerings and deliver them to market at the right time. Tomorrow's competitive advantage depends on smart, sustainable innovations that compel customers; this book positions business readers and their companies to be on the leading edge.