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Targeted Advertising Technologies in the ICT Space - a book by Schlee, Christian

Targeted Advertising Technologies in the ICT Space

A Use Case Driven Analysis

Targeted Advertising Technologies in the ICT Space( )
Author: Schlee, Christian
ISBN:978-3-8348-2395-3
Publication Date:Oct 2013
Publisher:Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH
Book Format:Paperback
List Price:USD $99.00
Book Description:

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted...
More Description

Book Details
Pages:339
Detailed Subjects: Business & Economics / Advertising & Promotion
Business & Economics / E-Commerce / Internet Marketing
Physical Dimensions (W X L X H):5.772 x 8.19 Inches
Book Weight:1.063 Pounds

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