Teaching Type to Talk

Alan Jay Peckolick was born in the Bronx, New York on October 3, 1940. He received a degree in graphic design from Pratt Institute in 1964. He created familiar logos including GM's (just the two initials underscored by a muscular solid bar) and the typefaces for company names including Pfizer, Revlon, and Mercedes-Benz and institutions like New York University and the City College of New York. He also designed book jackets and movie posters including one for Alfred Hitchcock's 1958 film Vertigo.

He wrote several books including Teaching Type to Talk and illustrated a number of others. He began painting professionally in 1998. He was diagnosed with Parkinson's disease a few years later. He died from brain damage sustained after a fall on August 3, 2017 at the age of 76.

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