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The Business Solution to Poverty - a book by Polak, Paul

The Business Solution to Poverty

Designing Products and Services for Three Billion New Customers

The Business Solution to Poverty( )
Author: Polak, Paul
Warwick, Mal
Publication Date:Sep 2013
Publisher:Berrett-Koehler Publishers, Incorporated
Book Format:Hardback
List Price:USD $27.95
Book Description:

Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world’s greatest challenge—they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world’s most intractable problems. The key is what Paul Polak and Mal Warwick call...
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Book Details
Detailed Subjects: Social Science / Poverty & Homelessness
Business & Economics / Business Ethics
Business & Economics / Industrial Management
Physical Dimensions (W X L X H):6.41 x 9.29 x 0.95 Inches
Book Weight:1.232 Pounds

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