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The Business of Media Distribution - a book by Ulin, Jeffrey C.

The Business of Media Distribution

Monetizing Film, TV, and Video Content in an Online World

The Business of Media Distribution( )
Author: Ulin, Jeffrey C.
Series title:American Film Market Presents Ser.
ISBN:978-0-240-82423-9
Publication Date:Sep 2013
Publisher:Taylor & Francis Group
Imprint:Focal Press
Book Format:Paperback
List Price:USD $39.95
Book Description:

Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing).

In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, video, and online/digital--providing you with an insider's perspective that can't be...
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Book Details
Pages:648
Detailed Subjects: Social Science / Media Studies
Business & Economics / E-Commerce / Internet Marketing
Physical Dimensions (W X L X H):6 x 9 Inches
Book Weight:2 Pounds

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