The Business of Media Distribution
Monetizing Film, TV, and Video Content in an Online World
||Ulin, Jeffrey C.|
|Series title:||American Film Market Presents Ser.|
|Publication Date:||Sep 2013|
| Publisher:||Taylor & Francis Group|
| Imprint:||Focal Press|
| Book Format:||Paperback|
|List Price:||USD $39.95|
| Book Description: |
Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing).
In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, video, and online/digital--providing you with an insider's perspective that can't be...