The Caterpillar Way
Lessons in Leadership, Growth, and Shareholder Value
||Bouchard, Craig T.|
Koch, James V.
|Publication Date:||Sep 2013|
| Publisher:||McGraw-Hill Companies, The|
| Book Format:||Hardback|
|List Price:||USD $28.00|
| Book Description: |
THE NEW YORK TIMES BESTSELLER!
How one tenacious company found the drive to succeed--on a global scale
In the early 1980s, Caterpillar, Inc. lost one milliondollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendaryglobal company made numerous well-calculated, though risky decisions for three...