The Consumer Trap Big Business Marketing in American Life |
|
| Author:
| Dawson, Michael |
| Series title: | The History of Media and Communication Ser. |
| ISBN: | 978-0-252-07264-2 |
| Publication Date: | Dec 2004 |
| Publisher: | University of Illinois Press
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| Book Format: | Paperback |
| List Price: | USD $28.00 |
Book Description:
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The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies ......
The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies ......