The Content Machine Towards a Theory of Publishing from the Printing Press to the Digital Network |
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| Author:
| Bhaskar, Michael. |
| Series title: | Anthem Publishing Studies |
| ISBN: | 978-0-85728-111-1 |
| Publication Date: | Oct 2013 |
| Publisher: | Anthem Press
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| Book Format: | Paperback |
| List Price: | USD $19.95 |
Book Description:
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'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.
'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.