How Smart Companies Use Freeloaders to Find Superfans
|Publication Date:||Oct 2013|
| Publisher:||Penguin Publishing Group|
| Imprint:||Portfolio Trade|
| Book Format:||Hardback|
|List Price:||USD $27.95|
| Book Description: |It’s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free?
There are millions of potential customers in the world. Most of them won’t pay anything for your product. But some will pay almost anything. The
challenge is to find the latter without wasting time and money on the former.
In The Curve, Nicholas Lovell weaves...