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The Curve - a book by Lovell, Nicholas

The Curve

How Smart Companies Use Freeloaders to Find Superfans

The Curve( )
Author: Lovell, Nicholas
Publication Date:Oct 2013
Publisher:Penguin Publishing Group
Imprint:Portfolio Trade
Book Format:Hardback
List Price:USD $27.95
Book Description:

It’s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free?

There are millions of potential customers in the world. Most of them won’t pay anything for your product. But some will pay almost anything. The

challenge is to find the latter without wasting time and money on the former.

In The Curve, Nicholas Lovell weaves...
More Description

Book Details
Detailed Subjects: Business & Economics / Consumer Behavior
Reference / Consumer Guides
Business & Economics / Customer Relations
Business & Economics / Industrial Management
Physical Dimensions (W X L X H):6.25 x 9.25 x 1 Inches
Book Weight:0.96 Pounds

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