Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title


The Digital Crown - a book by Leibtag, Ahava

The Digital Crown

Winning at Content on the Web

The Digital Crown( )
Author: Leibtag, Ahava
Publication Date:Sep 2013
Publisher:Elsevier Science & Technology Books
Imprint:Morgan Kaufmann
Book Format:Ebook
List Price:USD $29.95
Book Description:

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book...
More Description

Book Details
Detailed Subjects: Business & Economics / E-Commerce / Internet Marketing
Reference / Consumer Guides
Physical Dimensions (W X L X H):7.5 x 9.25 Inches

Book Seller





Loading Stock Details...

Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

When in French
Collins, Lauren
Hardback: $27.00
Madame Bovary
Flaubert, Gustave
Paperback: $10.00

Rate this title:

Select your rating below then click 'submit'.

I do not wish to rate this title.