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The Dynamics of Persuasion - a book by Perloff, Richard M.

The Dynamics of Persuasion

Communication and Attitudes in the 21st Century

The Dynamics of Persuasion( )
Author: Perloff, Richard M.
Publication Date:Jul 2013
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

With substantial revisions reflecting new research and changes in society, the fifth edition of Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough...
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