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The Dynamics of Persuasion - a book by Perloff, Richard M.

The Dynamics of Persuasion

Communication and Attitudes in the 21st Century

The Dynamics of Persuasion( )
Author: Perloff, Richard M.
Series title:Routledge Communication Ser.
Publication Date:Jul 2013
Book Format:Multiple-item retail product
List Price:USD $104.95
Book Description:

With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasionintroduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a...
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Book Details
Detailed Subjects: Psychology / General
Political Science / Political Process / Media & Internet
Physical Dimensions (W X L X H):7.375 x 9.25 Inches
Book Weight:2.474 Pounds

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