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The Effect of Solution Transition on Steering the ... - a book by Schnerrer, Julien

The Effect of Solution Transition on Steering the Sales Force

For New Marketing and Sales Metrics

The Effect of Solution Transition on Steering the Sales Force( )
Author: Schnerrer, Julien
Publication Date:Aug 2013
Publisher:Anchor Academic Publishing. ein Imprint der Diplomica Verlag GmbH
Book Format:Paperback
List Price:USD $64.99
Book Description:

The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence of solutions. Besides, an overview about the sales marketing interface will be given to raise the awareness of this topic. Furthermore, this study will increase the understanding of the reader...
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Book Details
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
Physical Dimensions (W X L X H):6.045 x 8.58 x 0.074 Inches
Book Weight:0.308 Pounds

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