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The Effortless Experience - a book by Dixon, Matthew

The Effortless Experience

Conquering the New Battleground for Customer Loyalty

The Effortless Experience( )
Author: Dixon, Matthew
Toman, Nick
DeLisi, Rick
Publication Date:Sep 2013
Publisher:Penguin Publishing Group
Imprint:Portfolio Trade
Book Format:Hardback
List Price:USD $29.95
Book Description:

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?


In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject--customer loyalty--with a...
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Book Details
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Customer Relations
Physical Dimensions (W X L X H):6.38 x 9.38 x 0.89 Inches
Book Weight:0.962 Pounds
Author Biography
Dixon, Matthew (Author)
Matthew Dixon is coauthor of The Challenger Sale and The Effortless Experience and is a frequent contributors to the Harvard Business Review. He is the group leader of the financial services and customer contact practices at CEB, which is the leading member-based advisory company. He live in the Washington, D.C., metro area.

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