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The Electric Meme - a book by Aunger, Robert

The Electric Meme

A New Theory of How We Think

The Electric Meme( )
Author: Aunger, Robert
Publication Date:Jul 2013
Publisher:Simon & Schuster
Book Format:Ebook
List Price:USD $24.99
Book Description:

From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves. But no one has so far been able to define what they are. Until now.More Description

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