The Human Brand
How We Relate to People, Products, and Companies
Fiske, Susan T.
|Publication Date:||Oct 2013|
| Publisher:||John Wiley & Sons, Incorporated|
| Book Format:||Hardback|
|List Price:||USD $27.95|
| Book Description: |
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another
People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.