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The Human Brand - a book by Malone, Chris

The Human Brand

How We Relate to People, Products, and Companies

The Human Brand( )
Author: Malone, Chris
Fiske, Susan T.
Publication Date:Oct 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Hardback
List Price:USD $27.95
Book Description:

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another

People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

Book Details
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Business & Economics / Personal Success
Physical Dimensions (W X L X H):6.24 x 9.212 x 0.753 Inches
Book Weight:0.889 Pounds

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