Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title


The Human Brand - a book by Malone, Chris

The Human Brand

How We Relate to People, Products, and Companies

The Human Brand( )
Author: Malone, Chris
Fiske, Susan T.
Publication Date:Sep 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another

People everywhere describe their relationships with brands in a deeply personal way-we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that...
More Description

Book Seller





Loading Stock Details...

Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

Love Warrior
Melton, Glennon Doyle
Electronic book text:
Madame Bovary
Flaubert, Gustave
Paperback: $10.00
Dog Man
Pilkey, Dav
Hardback: $9.99

Rate this title:

Select your rating below then click 'submit'.

I do not wish to rate this title.