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The Human Brand - a book by Malone, Chris

The Human Brand

How We Relate to People, Products, and Companies

The Human Brand( )
Author: Malone, Chris
Fiske, Susan T.
ISBN:978-1-118-75827-4
Publication Date:Sep 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another

People everywhere describe their relationships with brands in a deeply personal way-we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that...
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