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The Indian Media Business - a book by Kohli-Khandekar, Vanita

The Indian Media Business

The Indian Media Business( )
Author: Kohli-Khandekar, Vanita
Publication Date:Nov 2013
Publisher:SAGE Publications, Incorporated
Book Format:Paperback
List Price:USD $40.00
Book Description:

The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India--print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest...
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Book Details
Detailed Subjects: Social Science / Media Studies
Business & Economics / Economics / General
Physical Dimensions (W X L X H):6.25 x 9.5 Inches

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