The Innovation Handbook How to Profit from Your Ideas, Intellectual Property and Market Knowledge |
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| Author:
| Jolly, Adam |
| ISBN: | 978-0-7494-6533-9 |
| Publication Date: | Jul 2013 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | USD $59.99 |
Book Description:
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The Innovation Handbook is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to customers and boost their profitability.
The Innovation Handbook is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to customers and boost their profitability.