The Innovative Lean Enterprise Using the Principles of Lean to Create and Deliver Innovation to Customers |
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| Author:
| Sgroi, Jr Anthony |
| ISBN: | 978-1-4822-0390-5 |
| Publication Date: | Aug 2013 |
| Publisher: | Productivity Press
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| Book Format: | Hardback |
| List Price: | USD $68.95USD $62.95USD $94.00 |
Book Description:
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This book explains how to use Lean principles to drive innovation and strategic portfolio planning. It outlines simple yet powerful visual Lean tools that can enhance idea generation and product development. It discusses customer value in the form of the benefits customers desire and walks readers through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity. Filled with examples that readers can easily relate to, it...
More Description
This book explains how to use Lean principles to drive innovation and strategic portfolio planning. It outlines simple yet powerful visual Lean tools that can enhance idea generation and product development. It discusses customer value in the form of the benefits customers desire and walks readers through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity. Filled with examples that readers can easily relate to, it includes examples from a variety of industries including healthcare.