The Invisible Sale How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads |
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| Author:
| Martin, Tom |
| Series title: | Que Biz-Tech Ser. |
| ISBN: | 978-0-7897-5135-5 |
| Publication Date: | Sep 2013 |
| Publisher: | Pearson Education
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| Book Format: | Paperback |
| List Price: | USD $24.99 |
Book Description:
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Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates--painlessly! In
The Invisible Sale , Tom Martin reveals techniques he's used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin's simple,...
More Description Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates--painlessly! In
The Invisible Sale , Tom Martin reveals techniques he's used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin's simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions!
* Discover the "invisible funnel," where self-educated buyers are making decisions before you know they exist
* Leverage Funnel Optimized website design to identify your prospects' key challenges before you ever speak to them
* Integrate social media, content, and email to optimize the entire prospecting process
* Make every sales call count with behaviorally targeted email prospecting
* Leverage Twitter, Facebook, and LinkedIn to efficiently "prospect at scale"
* Use the science of propinquity to choose "outposts," strategize social networking, and drive offline campaigns
* Save money by rightsizing production quality to each marketing requirement
* Rapidly create keyword-rich text content, and use it widely to promote self-qualification
* Create webinars and tutorials more easily and painlessly than you ever thought possible
* Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content
* Learn how to apply Aikido Selling Techniques to close self-educated buyers
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